Reading Reflection No. 3

Innovation and Entrepreneurship, Peter Drucker

1) What was the general theme or argument of the book?
The general theme of the book was explaining the relationship between innovation and entrepreneurship. It explains how entrepreneurship is the main source of innovation and that entrepreneurship carries and drives innovation. It also explains how innovation doesn't have to be super technological or all that tech savvy and that the majority of the innovation is low tech or even no tech. Then it goes onto explain some sources of innovation in entrepreneurship and the different types. It also explains the do's and dont's of innovation and then explains some entrepreneurship principles and strategies that can be used.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book was all about the connection between innovation and entrepreneurship and went into both of these areas in extreme detail. It taught me a ton about the practice of entrepreneurship and the different policies involved around entrepreneurship. Innovation cannot just happen for no reason it needs to enhance some aspect of the business which goes right alongside with what we are learning in ENT 3003. All current existing products or services all have a limited life time until something new takes over and improves upon the once norm. This gives opportunity which entrepreneurs need to seek out and take advantage of in order to succeed with their business.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise would involve looking at a company that has recently innovated something in the market and took advantage of an opportunity before them. It would make the students look at the past history of the business and then reflect on the steps they took on making that new innovation into an opportunity for them that they could use for their own advantage. This would give the students some outside knowledge of how previous entrepreneurs succeeded in the world.


4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The biggest surprise that I got from reading this book was that innovation needs to be taken slowly and that you shouldn't be too clever with the innovation. Innovation should be made for today and not for the future which of course some people may disagree with such as Elon Musk. The book explained that innovation should be a gradual process where you do not break too far away from the norm initially which really surprised me because when I hear the word innovation I think of some brand new invention that really makes a big difference in society.